About us
AdTech Market Guide
Who sells what across the advertising technology supply chain.
A guide to the advertising technology supply chain for Australian agencies, publishers and brands choosing platforms, data and verification vendors.
What we cover
AdTech Market Guide reports on advertising technology vendors and supply chain. Coverage is organised into 6 sections: Supply Chain, Platform Comparisons, Identity & Addressability, Vendor Due Diligence, Verification, Standards. It is written for agency technology leads, publisher ad ops and brand procurement teams.
How we work
Articles should be useful to someone who actually has to decide or implement the matter: concrete, verifiable and honest about what depends on the business, the region or the legal position. Where a topic is governed by law or tax rules, the article says so, rather than pretending to replace professional advice.
We correct errors visibly. If a correction changes the substance of an article, the article states what has changed.
Contact
Corrections, tips and questions: [email protected]. For advertising and partnerships, see the advertising page. Publisher details are in the legal notice.