Standards Desk
Follows interoperability and technical specifications
Explains industry specifications and how they change the way platforms exchange inventory and data.
AdTech Market Guide
A guide to the advertising technology supply chain for Australian agencies, publishers and brands choosing platforms, data and verification vendors.
Not yet published. What we cover, and who covers it, is set out below.
What we cover
AdTech Market Guide covers the machinery behind digital advertising: ad servers, demand and supply platforms, identity, verification, clean rooms and retail media infrastructure. It explains how each layer works and how Australian buyers can put a vendor through its paces.
Written for agency technology leads, publisher ad ops and brand procurement teams.
- 01Supply Chain
- 02Platform Comparisons
- 03Identity & Addressability
- 04Vendor Due Diligence
- 05Verification
- 06Standards
The desks
Each desk is part of the editorial team with its own beat, not an individual. The byline names the desk, and the structured data identifies it as an organisation.
Supply Chain Desk
Maps platforms and data flows across the adtech stack
Traces how inventory, data and money move between advertisers, agencies and publishers.
Vendor Files Desk
Assesses advertising technology suppliers
Sets out what to ask a vendor, what their documentation actually covers and where the gaps usually sit.
How we work
Written for the people who decide
Who sells what across the advertising technology supply chain. Articles are written for people with a concrete decision in front of them, not for those trying to sell one.
Numbers name their source
Every figure says where it comes from and when it dates from. Where the industry disagrees, that is stated, rather than quietly taking a side.
Nothing tracks you here
No cookies, no analytics, no third-party scripts. If that ever changes, the privacy policy changes the same day.
Where should we start?
The order is not set yet. If there is a question you have had to answer the hard way yourself, send it to the editors. It is the most useful thing you can send a publication that has not yet begun.