Identity & Addressability
AdTech privacy and permission signals
An advertising permission signal records or conveys a person's choice for a defined purpose.
Section
Identity & Addressability
Identity & Addressability
Advertising identity and addressability
Understand what advertising identity can identify, when an audience is addressable, and how to check coverage, matching and privacy limits.
Identity & Addressability
Checking the limits of cross-device identity claims
Audit cross-device identity claims by identity level, inventory coverage, graph quality, platform permissions and reporting gaps.
Identity & Addressability
Comparing deterministic and probabilistic audience matching
Compare direct and inferred audience matches using eligibility, match coverage, validation quality and the cost of wrong links.
Identity & Addressability
Contextual targeting versus identity-based targeting
Compare contextual and identity-based targeting by the decision each can support, its coverage limits and the evidence to request.
Identity & Addressability
Evaluating retailer-controlled audience access
Check segment definitions, advertiser permissions, activation destinations and Australian privacy review for retailer audiences.
Identity & Addressability
Planning a stable advertising data identifier
Define stable campaign, platform-object and source-event keys with clear namespaces, dated mappings and validation checks.