Editors
Desks
Articles are assigned to the relevant desk, not to an individual. Each desk is responsible for part of AdTech Market Guide.
Supply Chain Desk
Maps platforms and data flows across the adtech stack
Traces how inventory, data and money move between advertisers, agencies and publishers.
Vendor Files Desk
Assesses advertising technology suppliers
Sets out what to ask a vendor, what their documentation actually covers and where the gaps usually sit.
Standards Desk
Follows interoperability and technical specifications
Explains industry specifications and how they change the way platforms exchange inventory and data.