Supply Chain
Ad servers and creative delivery
Understand publisher and advertiser ad-server handoffs, creative delivery, counting differences and checks before a tag goes live.
Desk
Supply Chain Desk
Traces how inventory, data and money move between advertisers, agencies and publishers.
Identity & Addressability
AdTech privacy and permission signals
An advertising permission signal records or conveys a person's choice for a defined purpose.
Supply Chain
Advertising clean rooms
Understand what advertising clean rooms can support, which controls to inspect and how to interpret matched campaign results.
Verification
Checking measurement support in a CTV ad stack
Assess CTV delivery, playback, viewability, invalid traffic and reach reporting by signal source, coverage and unknown counts.
Platform Comparisons
Comparing advertiser and publisher ad servers
Compare who selects the placement, who delivers creative and how to assign tagging and reporting responsibilities.
Supply Chain
Comparing direct and indirect inventory access
Compare direct and indirect access to the same publisher inventory by checking what each route actually offers.
Platform Comparisons
Comparing dynamic creative systems with ordinary ad serving
Compare what ordinary ad serving and dynamic creative each select, control and report before choosing a workflow for ad variations.
Platform Comparisons
Comparing retail ad servers and marketplace monetisation tools
Compare Kevel, Criteo Commerce Yield and Microsoft Retail Media by serving, buyer access, catalogue and reporting needs.
Supply Chain
Connected TV advertising infrastructure
Map a CTV ad stack from streaming break and bid request to insertion, playback and measurement, with practical checks for each handoff.
Supply Chain
Connecting product catalogues to sponsored listing systems
Plan item IDs, feed mappings, stock updates and checks for a retailer sponsored listing integration.
Supply Chain
Documenting ad server redirect chains
Record creative, click and VAST handoffs, including what browser traces cannot show, so partners can locate delivery failures.
Supply Chain
Evaluating DSP inventory access
Check whether a DSP can buy the Australian publishers, deals and formats your campaign requires.
Verification
Evaluating SSP reporting from a publisher's perspective
Evaluate SSP reports using event definitions, revenue basis, useful breakdowns and publisher-side reconciliation checks.
Supply Chain
Following an ad request from publisher to advertiser
Trace a programmatic ad request from a publisher’s placement to eligible buyers and identify where delivery can stop before an impression.
Supply Chain
Identifying resellers in an advertising supply path
Identify a reseller by following the account and payment relationships in the path, not by assuming that any unfamiliar company is suspicious.
Verification
Investigating duplicate ad requests in streaming inventory
Distinguish repeated CTV ad calls from pod slots, parallel supply routes, segment retries and duplicate beacons using an event trail.
Supply Chain
Investigating unexplained intermediaries in an ad report
An unfamiliar intermediary in an ad report is a reason to reconcile the supply path, not a conclusion that fraud occurred.
Supply Chain
Mapping a product feed into dynamic ad templates
Map item IDs, images, copy, prices and destinations into dynamic ad templates, then validate variants, defaults and publication.
Supply Chain
Mapping campaign data across advertising systems
Build a campaign-to-platform map using native IDs, dated relationships and report grain, then resolve uncertain joins.
Supply Chain
Mapping permission signals through the ad supply chain
A permission signal can change meaning as it passes from a site to an advertising platform and downstream partners.
Supply Chain
Preparing datasets for a clean room project
Define clean-room table grain, match keys, eligibility, duplicates and output requirements before loading data.
Supply Chain
Reading ads.txt and sellers.json together
Read ads.txt and sellers.json together to connect a publisher's authorisation with the identity behind a seller account.
Supply Chain
Reading an OpenRTB field without confusing it with a targeting rule
Use site.pagecat to see what an OpenRTB field describes and why it does not prove a buyer's campaign targeting rule.
Verification
Reviewing retailer measurement data flows
Trace retail ad events to sales reports, check attribution settings and distinguish credited sales from incremental effects.
Supply Chain
Supply-path transparency
Use ads.txt, sellers.json and SupplyChain data to understand who sells an ad opportunity and investigate uncertain routes.
Supply Chain
Supply-side platforms and publisher monetisation
Understand how SSP demand, auction controls and reporting affect publisher monetisation, and what to check when choosing a setup.
Verification
Testing discrepancies between connected advertising systems
Trace an AdTech integration discrepancy by aligning event definitions, IDs, routes, dates and configuration versions.
Verification
Testing fallbacks when a creative feed is unavailable
Test source-feed outages, failed updates, unmatched rows and missing assets separately, then verify default content and ad-server fallbacks.
Supply Chain
Understanding a publisher's auction configuration
Trace a publisher’s auction configuration across eligibility, deal types, floors, timeouts and final ad selection.
Verification
Understanding ad serving discrepancies between systems
Align ad-server reports, identify where counts separate and investigate tags and tracking without assuming a universal tolerance.
Supply Chain
Understanding server-side ad insertion in streaming
Follow an SSAI ad break from marker and ad decision to manifest, playback and beacons, with the key integration questions to ask.
Supply Chain
Understanding the advertising technology supply chain
Map publisher, ad server, SSP, DSP and advertiser roles, then distinguish bidding, ad delivery and costs in a programmatic web route.
Supply Chain
Versioning creative assets across an ad stack
Track creative files, feeds, profiles and ad-server assignments as one release so updates and rollbacks are explainable.
Platform Comparisons
What an ad server, DSP and SSP each do
Compare the decisions made by publisher ad servers, DSPs and SSPs, including why an SSP auction win may not become a served ad.