Verification
Ad verification technology
Understand what ad verification measures, where coverage can fail and what to request before using its reports to make campaign decisions.
Section
Verification
Verification
Checking DSP reporting and data export capabilities
Validate DSP report fields, export routes, permissions, freshness and retention before relying on campaign data.
Verification
Checking measurement support in a CTV ad stack
Assess CTV delivery, playback, viewability, invalid traffic and reach reporting by signal source, coverage and unknown counts.
Verification
Comparing verification coverage across formats
Use a metric-by-format matrix to compare ad verification coverage across web, apps and connected TV, including unknown results.
Verification
Distinguishing media costs from technology fees
Separate media cost, platform and service fees, agency charges and seller revenue without double-counting reported totals.
Verification
Distinguishing raw events from aggregated ad reports
Understand the grain and limits of event-level advertising records and grouped reports, and compare like with like.
Verification
Evaluating clean room results without overstating causation
Separate matched and attributed outcomes from incremental effects by checking populations, comparison design and uncertainty.
Verification
Evaluating SSP reporting from a publisher's perspective
Evaluate SSP reports using event definitions, revenue basis, useful breakdowns and publisher-side reconciliation checks.
Verification
Investigating duplicate ad requests in streaming inventory
Distinguish repeated CTV ad calls from pod slots, parallel supply routes, segment retries and duplicate beacons using an event trail.
Verification
Reviewing brand-suitability classifications
Review content labels, taxonomy versions, adjacency and unknown cases before turning brand-suitability classifications into buying rules.
Verification
Reviewing retailer measurement data flows
Trace retail ad events to sales reports, check attribution settings and distinguish credited sales from incremental effects.
Verification
Testing discrepancies between connected advertising systems
Trace an AdTech integration discrepancy by aligning event definitions, IDs, routes, dates and configuration versions.
Verification
Testing fallbacks when a creative feed is unavailable
Test source-feed outages, failed updates, unmatched rows and missing assets separately, then verify default content and ad-server fallbacks.
Verification
Understanding ad serving discrepancies between systems
Align ad-server reports, identify where counts separate and investigate tags and tracking without assuming a universal tolerance.
Verification
Viewability measurement versus ad fraud detection
Learn what viewability and invalid-traffic checks each measure, how their denominators differ and what a result can support.
Verification
What a clean room can and cannot reveal
See what clean-room outputs establish, how disclosure controls differ and which populations remain unknown.