Verification
Ad verification technology
Understand what ad verification measures, where coverage can fail and what to request before using its reports to make campaign decisions.
Desk
Vendor Files Desk
Sets out what to ask a vendor, what their documentation actually covers and where the gaps usually sit.
Vendor Due Diligence
AdTech vendor due diligence
Assess an AdTech vendor’s service, fees, integration, data access and exit terms against a defined Australian use case.
Identity & Addressability
Advertising identity and addressability
Understand what advertising identity can identify, when an audience is addressable, and how to check coverage, matching and privacy limits.
Vendor Due Diligence
Asking vendors to explain each technology fee
Ask an AdTech vendor to identify each fee’s service, calculation base and invoice evidence, then check what reports include.
Verification
Checking DSP reporting and data export capabilities
Validate DSP report fields, export routes, permissions, freshness and retention before relying on campaign data.
Vendor Due Diligence
Checking how vendors handle missing consent signals
A missing permission signal is not a blank cheque.
Vendor Due Diligence
Checking integration documentation before a vendor pilot
Review access, schemas, errors, quotas, versions and sample outputs before starting an AdTech vendor integration pilot.
Identity & Addressability
Checking the limits of cross-device identity claims
Audit cross-device identity claims by identity level, inventory coverage, graph quality, platform permissions and reporting gaps.
Identity & Addressability
Comparing deterministic and probabilistic audience matching
Compare direct and inferred audience matches using eligibility, match coverage, validation quality and the cost of wrong links.
Platform Comparisons
Comparing managed-service and self-service DSPs
Compare DSP operating models by campaign control, workload, reporting access and service accountability.
Verification
Comparing verification coverage across formats
Use a metric-by-format matrix to compare ad verification coverage across web, apps and connected TV, including unknown results.
Identity & Addressability
Contextual targeting versus identity-based targeting
Compare contextual and identity-based targeting by the decision each can support, its coverage limits and the evidence to request.
Vendor Due Diligence
Creative management technology
Understand how creative management handles assets, dynamic templates, feeds, approvals and fallbacks, and when each approach suits a campaign.
Platform Comparisons
Demand-side advertising platforms compared
Compare DSPs by inventory access, operating model and reporting, with practical checks for Australian advertisers.
Verification
Distinguishing media costs from technology fees
Separate media cost, platform and service fees, agency charges and seller revenue without double-counting reported totals.
Verification
Distinguishing raw events from aggregated ad reports
Understand the grain and limits of event-level advertising records and grouped reports, and compare like with like.
Vendor Due Diligence
Documenting responsibility for advertising data requests
An advertising data request may reach the advertiser, publisher, consent provider or technology vendor.
Verification
Evaluating clean room results without overstating causation
Separate matched and attributed outcomes from incremental effects by checking populations, comparison design and uncertainty.
Identity & Addressability
Evaluating retailer-controlled audience access
Check segment definitions, advertiser permissions, activation destinations and Australian privacy review for retailer audiences.
Vendor Due Diligence
Maintaining a technical inventory of an advertising stack
Record each advertising-system connection, its versions, field contract, owners and observable events so changes and incidents can be traced.
Identity & Addressability
Planning a stable advertising data identifier
Define stable campaign, platform-object and source-event keys with clear namespaces, dated mappings and validation checks.
Vendor Due Diligence
Planning an exit from a critical advertising vendor
Map critical advertising dependencies, prepare a handover, stage a changeover and close data and access obligations.
Vendor Due Diligence
Planning version changes in an ad integration
Map release changes to fields, callbacks, partner support, acceptance cases and recovery conditions before an ad integration cutover.
Verification
Reviewing brand-suitability classifications
Review content labels, taxonomy versions, adjacency and unknown cases before turning brand-suitability classifications into buying rules.
Vendor Due Diligence
Reviewing data portability in an AdTech contract
Specify the AdTech records, formats, rights and handover timing needed to make a contract’s export promise usable.
Vendor Due Diligence
Testing a creative tag before trafficking
Check rendering, tracking, clicks and format compatibility on the final tag before publisher trafficking.
Verification
Viewability measurement versus ad fraud detection
Learn what viewability and invalid-traffic checks each measure, how their denominators differ and what a result can support.
Verification
What a clean room can and cannot reveal
See what clean-room outputs establish, how disclosure controls differ and which populations remain unknown.